Mailing Lists

Email Marketing Lists Of Corporate Sports Sponsors It's hard to ignore the international sporting events in Europe this summer. UEFA's Euro 2024 Football Championship kicks off in Germany, and the biggest of them all, the Olympic Games comes to France in July. Although sponsoring the Olympics requires budgets that only the multi-nationals can muster; there are different levels of sponsorship so that the host country's major companies can benefit from worldwide exposure. At the top of the budgetary tree there are 'worldwide Olympic partners': the truly global megabrands who tend to sponsor the

With over 5,000 mailing lists to choose from on the Electric Marketing website, finding the exact data that you are looking for can take time. Here are a few hacks on finding your way around. First up is start with the search box. On the home page, it is right in the centre of a yellow box under Search For Email Lists. The search box is also on every page in the top right corner. Look for ‘Enter A Search Term’. Search for a job title or industry sector and as soon as you hit Enter, new search boxes offering more specific options will appear under the heading Refine Your Search. Second key

Making Changes To Our Lists of Lists. With 32 years in the lists and data business behind us, we know that businesses must adapt to address market demand. And so we are making some key changes to our list product range, focusing our list and data research on our core job titles: Marketing Directors, Marketing Managers, Chief Marketing OfficersHuman Resources Directors, HR Managers, People ManagersLearning & Development, People Development and Training Managers We will continue to build and expand our databases of these core job titles. But this new focus means that from October we will no

We’ve got a new CEO at Electric Marketing. He’s called Joseph Kingsway and he lives in Manassas, Virginia, 3,687 miles from our office in London. We’ve never met him, we’re not paying him and he has zero responsibilities at Electric Marketing. But he is on LinkedIn and whether by design or accident, he has associated himself with Electric Marketing in London, claiming to be our CEO. Which means that mailing list companies which use scraping software to gather their data from the internet have scraped his name from LinkedIn and their AI software has matched it to our company name and address

But Don't Want To Buy The Same List That You Bought Last Year? If you are looking to improve the strike rate of your email marketing but don't want to go down the route of buying a whole new data set, Electric Marketing has options for you. Our mailing lists updating services mean that you will not pay full price for marketing data that you already have on your system. We have three main routes to updating your lists; you can go down one, two or all three routes, depending on how thoroughly you wish to clean your lists. Option One: The easiest and most popular route. You can have more of the

If, like me, you have trialled a few email marketing software providers, you are probably familiar with the pros and cons: on the plus side, the software can manage your bounce backs and unsubscribes and gives you great numbers on engagement and open-rates. On the minus side, many of the market leaders will not allow you to upload bought-in mailing lists to their system. They fear that you may upload a cheap, scraped list that will do serious damage to their white-listed IP addresses and servers. You may be asked to tick a box to agree to upload only your own data or data that is ‘opt-in’. But

Electric Marketing’s New Marketing Appointments service is 30 years old and we continue to monitor the business websites, business social media and the press to fill Marketing Appointments with 100 newly appointed marketing contacts every month. Why has this business list product lasted so long? Is it that amidst the supercharged technological change of the last 30 years, the old saying that a new broom sweeps clean still holds. A new manager with a new job will likely kick off by hiring some new suppliers. Whether it’s a marketing manager looking to revitalise the advertising campaign (hires

Now that we are all getting used to GDPR, you have probably seen mailing lists advertised with the reassuring words "GDPR Compliant Data". But what does it mean for b2b mailing list data to be GDPR compliant? The mailing list has to be current and up-to-date. The new General Data Protection Regulation does not define 'current'. Electric Marketing is taking the view that our mailing lists, verified twice a year, qualify as being current. We have made a judgement that mailing list data can be used for one year after purchase to keep you within the 'current and up-to-date' guideline. If the

Have You Invested In an eMailing List which is GDPR Compliant? Have you remembered to change your email sign offs and to put links to your privacy policy and legitimate interests assesment in your marketing emails? After the deluge of permissioning emails around GDPR, many people are acutely aware of which emails they have signed up to receive and which requests for permission they denied or ignored. This means that slack marketers can no longer rely on the short memory of a target by writing something like this: "You are receiving this email as you have subscribed in the past to receive

Before the introduction of GDPR in May 2018, many companies emailed everyone on their client and prospect databases with a polite request (with a helping of desperate pleading) for consent from the data subjects to receive marketing emails. But with reported response rates at below 10% and with "consent fatigue" running high well before the deadline, any company which sent an email threatening that the recipient would 'never hear from us again' is now looking at a much diminished marketing database. But businesses marketing to other businesses do not have to rely on consent as a lawful basis