Olympic Sponsors
The Games of the XXXIII Olympiad or Paris 2024 are well and truly underway and medals are being won and dreams realised across all 32 sports.
Of course the Olympics attracts huge corporate spend on marketing, sponsorship and advertising, as sport is on prime time TV for 16 nights. But the effects of the Olympics on business can be more local and not just for the hotels and businesses in Paris, Lille and the venues around France where the Games are being held. For example, in the month after the London 2012 Olympics, UK bicycle retailers reported a 15% jump in sales as people were inspired by the Team GB cyclists.
Sports brands are no doubt ready for the Olympic effect this summer, but if you are looking to target the companies who have signed up to sponsor the Olympic Games, these mailing lists of offer details of companies which are sponsoring Paris 2024.