IT Mailing Lists of SMEs, Mid-Size and Large Companies
Target Your Campaign To IT Managers By Size of Company
Micro-businesses, SMEs, large companies, multi-national mega-corps; at some point you'll target them all, but with a different customer proposition for each sector.
99.3% of UK private sector businesses are SMEs which are defined by the UK Government as having under 250 employees. Many of those will be micro-businesses employing under 10 staff and some will be small businesses with 11-50 employees. Few companies with under ten staff have a IT specialist and the largest companies will have significant IT teams. If you are looking to sell into small businesses and find that our lists are not big enough, take a look at lists of managing directors of microbusinesses and small businesses.
By segmenting your IT mailing list by company size, you can adapt your marketing message to fit each sector.